Humor or heartstrings in advertising… which will have more success?

View Post The Old Spice ad “The Man your Man Could Smell Like” was first run during the 2010 Super Bowl.  This spot is a normal 30 second commercial and targeted the female audience which has the vast majority of spending in the consumer market (Graham, 2020).  The investment in the ad was a successContinue reading “Humor or heartstrings in advertising… which will have more success?”

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